Instant Wealth Systems: The Overview
Jon Gresham
http://civilsociety.seedwiki.com
Contents in this Article
1. Basic activity of Instant Wealth System providers
2. Capitalizing on motivations of potential buyers
3. Approach & funnel of sales
4. Elements to avoid
5. Elements to accept
6. Recommendations
7. Books
8. Short articles
9. Recommended sources of information
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1. Basic Activity of Instant Wealth System providers
The basic and essential activity is to make money from a highly-motivated audience, which pays money to learn how to make a lot of money quickly.
a. At the highest level of sophistication, Instant Wealth System providers are those who package and sell step-by-step formulas to those who resell them to others, rebranding or relabeling.
b. At the normal standard level, Instant Wealth System providers sell seminars, workshops, lectures, study courses, teleseminars, or conference calls directly to consumers, with a promise that buyers will learn the great secrets of how to make money quickly.
c. At the lowest levels are the scammers who promise the same system to secret wealth, but who merely collect money but without providing any useful service.
2. Motivations of Instant Wealth Buyers that are exploited by the marketeers
The rapid growth of the instant wealth market confirms the marketeers' understanding that a significant portion of the public are willing to pay money, a lot of money in hope of making much more money quickly. The marketeers promote dreaming of unlimited cash, magnificent houses, luxurious cars, plenty of free time, and eternal happiness, and they promise that these benefits will automatically come to buyers of their instant wealth systems. Marketeers use a common phrases like "stop working harder and start working smarter," and "stop working for money and put your money to work for you." The ultimate dream is a growing flood of cash income without any work needed.
3. Instant Wealth System Marketing Approaches.
The funnel of sales: Marketeers begin their sellling of their services with a free newsletter subscription or free download of a document that will show how easy it is to make a lot of money.
To get in on the first steps of this journey towards wealth, all that is necessary is to enter a first name and email address into a database form.
The next step is that the special email flow begins to give hints of what it will be like to have unlimited wealth, and are accompanied by testimonials of young people who have become rich through a simple workshop or seminar or mentoring program.
Each email will give a link to a limited time, special offer that will provide training or coaching to begin the wealth building process. Some of the offers are for a "free" audio cd or "free" download of a "very expensive gift."
The next step is an inexpensive book, cd, or package of documents from a seminar course. This may cost between $2.95 and $95.00.
The emails continue, with promotion of inexpensive products to those who have not purchased anything, or progressively more expensive products for buyers who have already bought the less-expensive products. In each of the emails and products, there is a steady promotion of higher-cost products that will give the special mentoring/coaching/training necessary to make the great leap to unlimited wealth.
The concept is that once a prospect has entered the sales contact system, they will be continuously sold on higher value products. Examples include a $3,500 weekend workshop to learn internet real estate selling, and including a business package that will provide expert team-building or business success training at the corporate level ($25,000 per person for a week-end workshop).
The highest step of an Instant Wealth System is training trainers who can become multi-level marketeers of the same series of products, but with the option of private branding or relabeling them for speciality niche markets. At this level, the original systems designers have indeed created an unlimited Instant Wealth System machine for themselves, as long as their trainers work aggressively to expand the flow of products and services. The system designers can now work as they want at a price of $1,000 per hour for telephone consultations or guest appearances on radio talk shows or teleseminars.
The key to success: design an Instant Wealth System that will attract thousands of potential buyers at the lowest levels, and from those thousands of prospects will be found the few dozen who will become trainers and resellers of a full range of products and services.
4. Elements to avoid.
Not everyone wanting to earn more money from their limited time available to work is dishonest or obsessively greedy. But, there must be always a balance between money that can be invested in slowly-depreciating accounts in a bank or money market or IRA, and money that can be invested in projects with potential for increasing the amount of monthly income.
Avoid: a focus on getting rich quick or getting rich without work.
Remember:
a. Spending money makes you poorer unless there is an immediate return; most other "investments" are only speculation.
b. No product can give you unlimited wealth without work, and anyone who attempts to sell you this dream is not telling the truth. Wealth can be earned, but with investment in developing your self. Do not accept potential of debt greater than your ability to pay it off.
Example: do not buy a house with an adjustable rate mortgage that might float higher than your ability to keep up payments if you are unemployed.
5. Elements to accept.
Everyone should continually invest in themselves, to improve their contributions to family, community, and to their employers and business associates. Becoming a more valuable and giving person defines the inner person that not only is more appreciated, but also can be more richly compensated for the hours that they do work.
Everyone should work to earn money. They should invest their saved income in products and services that will give them the best possible returns on their investments. If inflation is at 4%, then savings kept in a bank account or Certificate of Deposit or money market account will be losing value every year.
Accept: training that results in realistic, achievable goal-setting that builds your capacity to make wiser investments in products and services that will provide a return on investment of at least 15% per year, without risking savings and money that is your safety cushion in case the economy crashes, your house mortgage escalates beyond your ability to pay, and your debts are called in by your lenders.
6. Recommendations.
a. Play the boardgames, "Cashflow for Kids" and then "Cashflow 101" by Robert Kiyosaki. These games build skill in analyzing good investments and calculating the rates of return. These games can be played by learners of all ages, and are the best way to gain the basic skills of successful wealth builders. For more information after you have learned to "escape the rat race," read "Cashflow Quadrant" by Robert Kyosaki.
b. Prepare to analyze your habits and goals and make plans to become more successful.
c. Learn aggressively.
(Realize that good resources often wrapped in a marketing program described above)
7. Books:
a. _Art of the Start_ by Guy Kawasaki. The book on how to start a new business.
b. _Road to Wealth_ by Robert Allen. A good overview of the instant wealth industry principles.
c. _Cashflow Quadrant_ by Robert Kiyosaki.
d. _The 8th Habit_ by Stephen Covery. Find your own "voice" and empower others to find theirs. Get the book with DVD included to see video clips of motivating and informative tools.
8. Short articles:
a. "50 Power Questions" by David Wood at http://www.solutionbox.com.
b. "The Common Denominator of Success" by Albert Gray. Posted on the internet many places.
c. "The Magic Story" by Frederick Van Rensselaer Day. Posted on internet.
9. Sources of training that deliver real value are many, but here is my short list of the best value for the money:
a. CashFlow Technologies and the RichDad Programs used to be first on my list, but they no longer seem to be responsive to customer requests or affiliate member concerns. For example, I created a new affiliate account on a Tuesday and on Friday was notified that due to a lack of activity, my account would be deleted.
b. Peter Conti (Real Estate investing)
http://www.resultsnow.com/http://www.resultsnow.com/
c. Janet Switzer (Useful system to package your unique contribution to helping others become successful; the $97 initial package is well worth the jump-start into building your own integrated promotion platform). http://www.janetswitzer.com
d. David Wood (internet marketing and copywriting).
http://www.SolutionBox.com
e. Lou Castillo (real estate investments training).
http://www.investorriches.com/
f. Matt Smith (internet domain buying, selling and parking)
http://www.domainprofiteer.com
g. Arielle Ford (program to build a promotion system to move from writing a book to becoming a seminar speaker)
http://www.EverythingYouShouldKnow.com
h. Mike Filsaime (Internet Marketing)
i. Rick Frishman. Rick Authored "Author 101," a very comprehensive book on how to get a book published and promoted. This is a step-by-step series of guides to getting your book written, read and selling widely.
j. James Malinchak. James provides training in effective public speaking, especially in speaking to college and university crowds. His approach is very practical and rational. College Speaking Success is his program, and the audio downloads alone are worth listening to.
k. Tom Antion is a well-known trainer of speakers and marketeers, with quality material provided. There is a lot of information coming out in the internet marketing world that I personally don't always find helpful, but Tom circulates valuable information in the internet marketing world, and the other contacts he links to have been those with good character. Because of his many years of experience, he is well-qualified to train entrepreneurs in the systems necessary to become successful.
l. David Tang of SRTSoft provides a support system for posting links, articles, and video onto the internet at hundreds of sites. This service is a marketing tool, not actually a product to sell, but it generates great distribution and visibility of your products and services. David treated me very honestly: I paid him to post articles for me, and he refunded all of my money because he thought that article submission engines would not accept my post request, and he helped me rewrite my plan (for free) before he would allow me to pay again.
m. James Orr of LearnToBeRich has a great collection of very, very, very inexpensive training materials on real estate investing. He responds quickly to my emails and I like the quality of his work.
n. Jeremy Schoemaker directs AuctionAds, placing eBay ads on your website. When visitors to your site click on an ad and buy the product, you are paid a percentage of the profit. Here is a sample of their eBay advertisement.
There are many more high quality, reputable firms, but these are those that seem to provide a very high level of useful content without drowning me in email or constantly attempting to sell me something I do not want.
I have omitted from my list above those who send a lot of junk, whose emails are fluff, or who do not provide quality material in a free email newsletter.
Add your comments to this page by clicking on the "page discussion" link in the menu column.
Warning: The opposite to soliciting incoming links are the InstantWealth scammers who collect your links to blast you with spam. Such as those who autolink you to US Gov. sites.
I have purchased coaching and tools when I need to learn how to do something correctly and quickly. This year, I bought training from Lou Castillo and Matt Bacak on Real Estate Investing and Internet Marketing. These were excellent investments for me and my family.
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